Welcome to our case study library which speaks volumes as to the power of our data.
Delivering unrivalled customer acquisition, growth and brand awareness across multiple verticals for 100’s of blue chip organisations.
Newmarket Holidays
Grow their current CRM database with quality leads which convert to sales. In addition, we ran a dual channel campaign, targeting individuals by email and postal, encouraging them to book and save 15%.
We created a competition which encouraged people to sign up to win a £5k holiday. Taking their key audience demographics, we targeted wealthy retirees/empty nesters with the competition, these were the type of people who generally book via Newmarket. We targeted each recipient twice, with the second email being a nudge.
Engaging in Travel
Wealth
55+
The audience who signed up to Newmarket via the competition, converted quicker than their average consumer to a sale.
Over 65s were the most lucrative audience.
For the dual postal and email campaign, we used two control segments, one receiving only postal and one receiving only email. The email only campaign produced the best ROI.
Fashion Retail
- For a major shoe brand, we were named as one of the top four partners in the UK
- Generated over £25k of sales in a single weekend for a designer outlet brand.
- For a single brand, drove over 40k clicks across a Bank Holiday promotion.
- For a well-known occasion wear brand, we unlocked incremental revenue from an over-60s audience, which delivered an AOV 38% higher than their average.
Fragrances and Beauty
- Assisted in the launch of new Oral beauty brand, driving over 10,000 leads ahead of their launch.
- Over several months, worked with high-end beauty retailer to increase their AOV whilst maintaining conversion rate.
- Delivered an average CTR of 4% for the vertical
- Drove over £100k+ perfume sales across the Black Friday weekend.
Food and Drink
Worked with a wide array of brands across food delivery services, recipe boxes, supermarkets, subscriptions, beer, wine and alcohol-free drinks.
- Tested and trialled different acquisition tactics to help drive down CPA whilst driving up LTV for a beer brand.
- Deliver a conversion rate of 1-3% for wine brands.
- Unearthed new consumer segments for a well-known yoghurt brand and successfully helped launch their DTC offering.
Ted Baker
We worked with Ted Baker for several years and they were looking to raise brand awareness and reach new customers ahead of peak period. We delivered.
- +474% YOY new customer uplift
- +445% YOY revenue increase
- 12% AOV increase
